Campaign Management, Media Planning
Conversions increased by 21% with 34% reductions in spends.
To drive conversions at a lower cost and improve overall media efficiency.
- Insights from our product Slice (Unified Campaign Management System) on the audience behaviour helped in a more targeted approach on Search, Display, Programmatic and Social.
- With the help of real time insights from Slice we were able to shift monies across platforms while optimizing the campaign.
- Through our Unified Campaign Management System, we were able to understand the user behaviour that more users will be available in 2 slots, morning peak hour and evening rush hour. The campaign pacing was maintained accordingly.
- 34% Reduction in Cost per Conversion.
- 21% Increase in Conversions within the same spends.
- Display which is considered as a medium for branding was established as a good performance medium.