Campaign Management, Data Analytics, Innovation, Media Planning
Patanjali becomes most searched brand across product categories. Best CPV on YOUTUBE with 200% Cost efficiency as validated by GOOGLE.
Create Brand Awareness and consideration for Ayurveda TG especially Youth from Digital Media through video promotion and get unduplicated reach.
- Highly targeted campaigns to relevant users.
- Use of Bumper & Trueview Ads to create more impact & improve the Ad recall among our TG.
- High share of audience speak vernacular languages, hence all the videos were modified into regional languages.
- Real time campaign optimization, based on Brand Lift study and real time insights.
- Exceptional mutilple tie-ups with different partners across industries like Hotstar- IPL Co-Sponsorship, FB & Voot were done.
- 13% Awareness lift for Patanjali Saundarya.
- 15% Consideration lift for Patanjali Saundarya.
- 37% Lift in the purchase intent after viewing the ad.
- Kesh Kanti is the #1 Searched brand on Google in Hair Care category.
- #1 Searched brand in skin care as well.
- Dant Kanti is the #1 Searched brand on Google across the segment.