Patanjali Ayurveda - MangoData

Campaign Management, Data Analytics, Innovation, Media Planning

Patanjali Ayurveda

Patanjali Ayurveda

Patanjali becomes most searched brand across product categories. Best CPV on YOUTUBE with 200% Cost efficiency as validated by GOOGLE.

  • Client: Patanjali Ayurveda
  • Website: patanjaliayurved.net
  • Services: Media Planning, Campaign management, Innovation, Data Analytics

Objective

Create Brand Awareness and consideration for Ayurveda TG especially Youth from Digital Media through video promotion and get unduplicated reach.

Solution

  • Highly targeted campaigns to relevant users.
  • Use of Bumper & Trueview Ads to create more impact & improve the Ad recall among our TG.
  • High share of audience speak vernacular languages, hence all the videos were modified into regional languages.
  • Real time campaign optimization, based on Brand Lift study and real time insights.
  • Exceptional mutilple tie-ups with different partners across industries like Hotstar- IPL Co-Sponsorship, FB & Voot were done.

Result

  • 13% Awareness lift for Patanjali Saundarya.
  • 15% Consideration lift for Patanjali Saundarya.
  • 37% Lift in the purchase intent after viewing the ad.
  • Kesh Kanti is the #1 Searched brand on Google in Hair Care category.
  • #1 Searched brand in skin care as well.
  • Dant Kanti is the #1 Searched brand on Google across the segment.