Good UX-UI design is all about putting the user first. With Design Thinking we understand; What are their goals? What are their challenges? What motivates them? Once we gather these insights, we forge them into simple, aesthetic, straightforward and usable websites, apps or products. This helps our clients differentiate and stand out of the clutter. Not to mention increase their bottomline.
Should you focus on the User?
Or should you focus on the brand interests?
We align brands to the needs, goals and motivations of the user. It means, though the solution is user-centred, it resonates with the brand values and ethos. The end result is always something valuable. It address the user problem and differentiates the brand from the clutter.
At MangoData, We call it reaching the median. A Win-Win.